"Many people think there's no such thing as bad publicity, but while T-Mobile ultimately emerged victorious from a fierce legal battle with 13 state AGs and the Attorney General for the District of Columbia, it's safe to say at least some of the attention garnered by the lawsuit opposing Magenta's merger with Sprint reflected poorly on the Deutsche Telekom-owned "Un-carrier."
T-Mobile may however have a much bigger cause for concern already from a brand perception standpoint than possible price hikes (which have yet to materialize) and extensive layoffs (which seem to have started before the merger could even be completed), as a number of customers were stunned to receive a highly distressing text message from their wireless service provider earlier today."
https://www.phonearena.com/news/t-mobile-customers-data-breach-personal-information-exposed_id122724